​​Creative Manager and Senior Art director

      •    Member of the management team, reporting directly to CEO Stiig Binggeli.

      •    Head of a creative department of five creative specialists.

      •    Foster a strong team culture by nurturing talent, inspiring collaboration, and building             a cohesive creative unit.

      •    Achieved a high leadership evaluation score and significantly improved employee                   well-being.

      •    Initiated an agency-wide AI group to upscale employees and future workflows.

      •    Improved cross-functional collaboration and workflows across departments.

      •    Developed and executing campaigns and brand identities for clients including            

            Underberg, Danske

            Shoppingcentre, Føtex, and Netto.

      •    Directing creative client teams on executing campaigns across media.

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Creative Lead

      •    Hired by the creative agency MomentCPH to create campaigns for brands including 

            Philips, VW (Cupra), and Orkla.

      •    Developed the concept for Royal Unibrew’s summer campaign, which generated

            new business for the agency.

      •    Served as a creative consultant for Erling Dahl (Chairman of the Board, Harald

            Nyborg and Jem & Fix) and Bent Holm (CEO, HiFive), in creating the brand identity

            for HiFive, a new retail brand in Denmark.​

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Creative Lead

      •    Played a leading role in high-profile campaigns for the Coop Group. 

      •    Acting as brand guardian, I oversaw all creative work created for Coop at Republica. 

      •    Led the creation of a new national climate icon and brand identity for Klima Kvickly

            nominated  “Store of the Year.”

      •    Creative Lead (4 years) for Irma leading campaigns, activations, and the design of                   Irma’s new retail store concept.

      •    Bringing in new clients, including Thomas Cook.

      •    Developed a new brand identity for Airshoppen.com, the Nordics’ largest tax-free

            e-commerce platform.

      •    Directing creative client teams on executing campaigns across media.​

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Senior. art director

      •    Creative Lead on Danske Spil (5 years). Creating activations, and award-winning                       campaigns. 

      •    Developing concepts and campaigns for the Coop App, Coop CSR, Brødcooperativet             and Madcooperativet.

      •    Created a new visual identity for “Coop Mad” — a in-store design that rolled out                       across  (250+) retail locations.

      •    Directing creative client teams on executing campaigns across media.

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Creative manager

      •    Directed and created campaigns, concepts, and activations for clients like L’easy, 

            D:E:R, Silvan, Land & Fritid, Maxi Zoo, and Post Danmark, SuperBrugsen

      •    Developed the concept that secured Aberdeen, a new client.

      •    Played a lead creative role in winning the Danske Spil account.

      •    Directing creative client teams on executing campaigns across media.

 

Creative director

      •    Responsible for the creative department with a team of 13 creatives. 

      •    Member of the management team reporting directly to CEO Kenneth Pedersen.

      •    Conducting development interviews, handling recruitment and dismissals, salary                     negotiations, budgets, etc. 

      •    Responsible for the overall creative output and for acquiring new clients. 

      •    During this time, we secured several new accounts, including Anytime, El-Salg,

            Optimera, Sparekassen Sjælland, Änglamark, and Økologisk Landsforening.​

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Creative manager and Art director

      •    Creative Manager for the SuperBrugsen account with a client team of 8.

      •    Directing creative client teams on executing campaigns across media.

      •    Worked as Art Director on key accounts including Carlsberg, Tuborg, and Telenor.

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Creative manager

      •    Appointed Creative Manager after a major agency reorganisation, overseeing

            creative output for SuperBrugsen, Denmark’s largest supermarket chain.

      •    Took on personnel responsibility and joined the agency’s management team.

      •    Played a key role in winning new clients, including Carlsberg and Tuborg, both of

            which I collaborated with for over five years.

      •    Contributed to securing Coop Norway, one of the country’s largest marketing

            budgets,  leading to the establishment of Republica Norway.

      •    Worked in Oslo for several months, spearheading start-up campaigns and building

            collaboration with the new Norwegian team.

      •    Completed The Fred Meyer Academy, an intensive eight-month leadership program.

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Art director

      •    Started at Republica as an Art Director, developing ad-hoc campaigns for a wide

            range of clients and establishing the foundation for a long tenure at the agency in                   multiple creative roles.

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Graphic designer​​

      •    Created graphic design and layouts for a variety of clients, including Citroën, across

            both web and print.

      •    Developed and led graphic design courses and workshops for clients including                       PenSam and Danfoss, strengthening their in-house design capabilities.