Christmas campaign

and activation for

SuperBrugsen and Kvickly

This Christmas campaign is playful, positive, and filled with good energy - the campaign line should be the same.

"Christmas is loose", is sticky language - it's wrong, in the right way. The line has a built-in stopping effect that brings a smile

to the face and an appetite for Christmas. When something is unleashed, it's a bit out of control - you never know what might happen.

That's how it is with Christmas at SuperBrugsen and Kvickly. You never know what the elves have come up with.

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The campaign was rolled out across all media channels, accompanied by a weekly promotion offering free window stickers for

customers making purchases totaling 200 kr. Customers were encouraged to decorate their windows with these stickers,

take a photo, and upload it on Instagram for a chance to win 10,000 kr.