After a strong team effort, we won Optimera in a competitive pitch. The task was to introduce this international hardware and building supply chain to construction professionals in Denmark, using the service-focused concept:

“What can a new supply store do better?”

In addition to the campaign, we developed the brand identity with new brand assets, tone of voice, and a distinct photo style.
I served as Creative Lead on the account for two years

—together with a great brand team of six dedicated colleagues.